Michael’s Fresh Food Market IGA Keysborough

Michael's Fresh Food Market IGA Keysborough

The many years of independent retailing experience gave birth to Michael’s Fresh Food Market (MFFM). Michael Lorenz and his family’s idea for MFFM mixes a grocery store with a genuine fresh food market experience. Imagine going to a farmers’ market and being able to buy for groceries all under one roof, all at fantastic pricing.

That is what Michael’s Fresh Food Market has produced.

In rural Victoria, The Lorenz Group has four supermarkets and one liquor store. The towns of Leongatha and Korumburra in the Gippsland region are home to the two Michael’s SUPA IGA with liquor stores. In Leongatha, there is also a highway liquor store. The communities of Eaglehawk and Shepparton, which are in the Central Victoria region, are home to the two Fairleys SUPA IGA with liquor outlets.

Since their opening in 1995, both Michael’s stores have played a crucial role in the neighborhood. The Fairleys banner brand was kept when the Lorenz family bought the Fairleys SUPA IGA store in Shepparton in 2012 from some longtime friends. The IGA store in Eaglehawk was bought by the Lorenz family in 2015, and they made the decision to rename it Fairleys as well.

The goal has always been to provide clients with the finest shopping experience possible by offering excellent service, the best fresh items, the widest selection, and incredibly low costs.

The goal has always been to provide a genuine alternative shopping experience for the locals in the locations where the stores operate while also returning a portion of the store’s income to the local economy.

All of Michael’s Fresh Food Market’s practices are same.

They have a close-knit, enjoyable, and customer-focused culture because they are a family-owned company. They are committed to provide top-notch HR support, and they provide nationally recognized qualifications in retail to help with the professional growth of their workforce.

Their employees take great pride in their business and their dedication to consistently going above and beyond for their clients. They take great satisfaction in offering warm customer service, good value, and “extras” that are hard to get elsewhere, such sourcing a specific product, helping out their neighborhood, and carrying well-known brands.

Their employees serve as the “coal face” of their business’s extensive community participation. They not only reside in the area but also participate in many of the organizations that make the neighborhoods in which they live such wonderful places to live.


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Unit 3/2 Lace St

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(03) 9067 7578